Prep for Your Next Brand Photoshoot

In the world of marketing your real estate business, branding isn’t everything - but it’s pretty important. Just like we take marketing houses online seriously you should also take your visual marketing seriously.

Professional, personal branding photography gives you a chance to tell the world that you take your business seriously and show your network who you are. 

If you are just getting started as an agent or trying to grow your visibility, schedule a session for a branded photoshoot! 

Branded photos are more than just a photo shoot for your business card, its who you are and were you serve. They should be used for social media, post cards, your website- literally ALL the places when you talk about how you serve your clients.

Below are my insider tips and ideas for how to nail your branding photoshoot and present your best self to your ideal client. 

Top 10 Tips:

#1: Select the right photographer: you want someone who is familiar with a lifestyle shoot, not just same old stuffy "head shots" those are for agents stuck in the 80's.

#2: Grab a BIG duffle bag and fill it with real estate props that you can use in your shoot: think sold signs, lock boxes, coffee cups, computer, phone, hard hats, umbrellas, rain boots, notebooks etc

#3: LAYER- you can do outfit changes just like the super models, bring different blazers, coats, denim jackets, sweaters to change up the look so you have a gallery of photos for months!

#4: Choose at least 3 different locations so you have variety in your marketing options- Office, a home you have listed, walking in a neighborhood you love, at a coffee shop you frequent in the area you serve...

#5: Fake it til you make it. Seriously you need to lean into the process, bring out your inner super model and when you smile open your mouth just a little to make it look more authentic.

#6- I always love a bonus tip, grab a bottle of champagne and some confetti for a celebratory photo that you can send to clients on closing day!

My challenge for you today is to find a photographer and put a date on your calendar!  In the meantime, make friends with the portrait mode on your own camera and start getting in the picture (if you have a dog, get that pup in there too, people love a fur baby).

To hear my full podcast all about Branded Photo shoots listen anywhere podcasts are found Master Your Real Estate Marketing and head to paigeschulte.com/podcasts for a full download of how to rock your real estate photo shoot.

Cheers,

Paige | Founder of Master Your Marketing with Paige