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 YOUR MARKETING SWEET SPOT RESULTS ARE IN

You’re a mover & shaker.

As a mover and shaker with serious heart, your marketing sweet spot is all about finding — and staying in — your zone of happiness. I’m not talking about sitting on the couch watching Netflix and drinking margaritas (that’s a totally different zone of happiness). I’m talking about carving out your niche and becoming a household name within it, so you can slow down your hustle and speed up your lead gen.

You’ve been at this for a while and you’re finding your groove. You’ve experimented with traditional tactics like buying leads and mailing postcards, hit up a few networking events, and joined a few Facebook Groups. 

As long as you’re hustling and saying “yes” to all the clients that come your way, business is good. But you’re still feeling pulled in a million different directions, overwhelmed by trying to do “all the things,” and let’s be honest, driving a bit farther than you’d like for showings. 

You’re passionate about this real estate life and you’ve proved you’re pretty darn good at it. Now you’re ready to take this business to the next level, without burning yourself out or spending all your time in the car.

It’s time to zero in on your zone of genius and create a marketing plan that’s intentionally designed to attract your dream buyers and sellers (hint: door knocking and cold calling isn’t part of the plan), so you never have to wonder where your next client is coming from.

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 HOW TO NICHE DOWN
(so you can level up)

Step 1:
Become a neighborhood expert.

You may have heard that the riches are in the niches. It couldn’t be more true. Instead of trying to be everything to everyone and taking every client or listing that comes your way, I want you to choose what I call your “Zone of Happiness” and stay in that zone. That means deciding what community you’re going to become a master of and, well, mastering it. Go on weekly broker tours, study market values, explore the neighborhood and start creating connections with local business owners.

Step 2:
Define your ideal client.

Once you’ve zeroed in on what geographic region or neighborhood you plan to specialize in, it’s time to start attracting your perfect client. But first, you need to know who your dream client is. 

If you could wave a magic wand and clone your favorite client, who would it be? Do you want to help families with young kids? Empty nesters looking to live that downtown condo life? Newlyweds in search of their first home? It’s all about serving the smallest viable audience. Now, before you freak out, this isn’t about turning business away. Just because you have your ideal client defined does not mean that you don’t serve anybody else. It just means that when you’re creating your marketing plan, you’re creating it to attract that certain person. This will impact what kind of Facebook groups you join, what networking events you attend, and the kind of events you might host. It will even impact the kind of insider knowledge you’ll need to learn about your community.

Step 3:
Build a brand.

“But wait … shouldn’t my broker handle that? After all, they already have a brand.”

Not so fast, grasshopper. You may not be Nike, but you are a personal brand. Your ideal clients aren’t doing business with your broker. They’re doing business with you. And in order to stand out from the millions of other real estate agents out there, you have to establish a presence that’s yours and no one else’s. That means building a website, being known for something specific (aka, the community you selected in Step 1), and putting yourself out there so you start getting leads and referrals.

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Knock, Knock
Who’s there?

I’m Paige.
Your Real Estate Business Bestie

Here to rescue you from the soul-sucking wretches of cold calling, door knocking, and expired-listing buying, and whisk you away to the world of Dream Clients and Profitability.

I'm an active Realtor who, within two years of being licensed, have become the #1 solo agent in my local market (no teams, just me) producing over $22M (and counting this year) and closing over 40 transactions in my market. Without cold calling, door knocking, or buying expensive online leads.

I wasn’t just brand new to real estate … I was brand new to my market. I knew two people when I moved to my new city in 2015.

The key to my success has been building a personal brand and narrowing my focus to the smallest viable market I want to serve, allowing me to leverage my time in my local zone of happiness and making true connections with my community. I’ve mastered ONE area and now I attract all the clients who want to buy or sell near me. I’m so thrilled that I mastered this industry that I want to share it with other agents too. Agents like you.

Ready to become the go-to real estate agent in your city and generate a steady flow of amazing leads and referrals who only want to work with you? Sign up to join the waitlist for Master Your Marketing with Paige™

ENROLL NOW

 The most comprehensive, step-by-step online program for marketing your real estate business, growing your profits, and creating a personal brand that makes you the “go-to” agent in your community.

By the end of this program, you’ll have:

✔ Nailed down your niche (instead of wasting more time and money taking any buyer or seller who comes along)

✔ Celeb status in your community and established authority online

✔ Identified your ideal customer--the kind of person/family you want to work with again and again

✔ A roadmap for developing authentic, lasting relationships in your community that lead to clients and referrals

✔ A daily routine, so you know exactly where, and how to spend your time each and every day

✔ Become a true expert in YOUR niche and your neighborhood

✔ A profitable referral system put in place

✔ A personal brand that’s so good, they can’t ignore you

✔ Everything you need to know to design your high-converting website

✔ Developed a detailed social media strategy you’ll actually be excited about

✔ More confidence on camera (because you’ll know exactly what to day)

✔ Created and implemented your personalized Marketing Blueprint, a mix of social media, email and community-centric marketing to grow an audience of superfans who will refer and tag you over and over again

✔ A CEO mindset vs. independent contractor mindset, which is the true key to fast-tracking your success

BE THE FIRST TO KNOW WHEN THE COURSE IS OPEN

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