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 YOUR MARKETING SWEET SPOT RESULTS ARE IN

You’re a closer.

As a closer, your marketing sweet spot is all being open to new things — and I’m not talking about trying out that new restaurant down the street. I’m talking about venturing outside your marketing comfort zone, embracing that CEO mentality, and stepping into the online spotlight.

You’ve been in business long enough to have built up a steady-ish stream of business and referrals. Your expertise, charisma and dedication makes clients love working with you.

And yet, when it comes to marketing, you don’t have a clear consistent plan to attract your dream clients. If you’re being really honest, there are times when you still say “yes” to clients and listings you know in your gut you’ll regret taking on, because you need the cash.

We’ve ALL been there, friend. That drive to get it done no matter what? It’s part of what makes you so dang good at what you do. And now? It’s time to push past “feast or famine mode” and into a “predictable profits mindset.” 

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 HOW TO BUILD THAT CURB (WHOOPS, I MEAN, BRAND) APPEAL
(so you can open the door to more dream clients)

Step 1:
Define your ideal client.

It’s time to get focused on attracting and nurturing your perfect client. But first, you need to know who your dream client is. If you could wave a magic wand and clone your favorite client, who would it be? Do you want to help families with young kids? Empty nesters looking to live that downtown condo life? Newlyweds in search of their first home? It’s all about serving the smallest viable audience. Now, before you freak out, this isn’t about turning business away. Just because you have your ideal client defined does not mean that you don’t serve anybody else. It just means that when you’re creating your marketing plan, you’re creating it to attract that certain person. This will impact what kind of Facebook groups you join, what networking events you attend, and the kind of events you might host. It will even impact the kind of insider knowledge you’ll need to in your community.

Step 2:
Build a brand.

“But wait … shouldn’t my broker handle that? After all, they already have a brand.” 

You may not be Nike, but you are a personal brand. Your clients aren’t doing business with your broker. They’re doing business with you. And in order to stand out from the millions of other real estate agents out there, you have to establish a presence that’s yours and no one else’s. That means building a website, being known for something specific (aka, serving the ideal client you identified in Step 1), and putting yourself out there so you start getting leads and referrals.

Step 3:
Dominate your online presence.

I’m not talking about posting once or twice on Facebook. I’m talking about being showing up where your ideal clients’ are on the regular, so you can be as impossible to ignore as Taylor Swift and become a household name in your community. That means creating content that caters to your ideal client, and yes, showing your face on video to build know, like and trust. It may sound intimidating at first, but with the right step-by-step action plan, you’ll feel like a pro in no time.

Remember that it’s not about showing up perfectly, with every hair in place and your face camera-ready. It’s about showing up consistently. This is what will separate you from the millions of other real estate agents who will never take the time to do this.

Another benefit of showing up online: When leads start pouring in because people know who you are, you can start referring non-ideal clients to other agents and start making that magical passive income from referral fees.

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Knock, Knock
Who’s there?

I’m Paige.
Your Real Estate Business Bestie

Here to rescue you from the soul-sucking wretches of cold calling, door knocking, and expired-listing buying, and whisk you away to the world of Dream Clients and Profitability.

I'm an active Realtor who, within two years of being licensed, have become the #1 solo agent in my local market (no teams, just me) producing over $25M (and counting this year) and closing 48 transactions in my market. Without cold calling, door knocking, or buying expensive online leads.

I wasn’t just brand new to real estate … I was brand new to my market. I knew two people when I moved to my new city in 2015.

The key to my success has been building a personal brand and narrowing my focus to the smallest viable market I want to serve, allowing me to leverage my time in my local zone of happiness and making true connections with my community. I’ve mastered ONE area and now I attract all the clients who want to buy or sell near me. I’m so thrilled that I mastered this industry that I want to share it with other agents too. Agents like you.

Ready to become the go-to real estate agent in your city and generate a steady flow of amazing leads and referrals who only want to work with YOU.

ENROLL NOW

 The most comprehensive, step-by-step online program for marketing your real estate business, growing your profits, and creating a personal brand that makes you the “go-to” agent in your community.

By the end of this program, you’ll have:

✔ Nailed down your niche (instead of wasting more time and money taking any buyer or seller who comes along)

✔ Celeb status in your community and established authority online

✔ Identified your ideal customer--the kind of person/family you want to work with again and again

✔ A roadmap for developing authentic, lasting relationships in your community that lead to clients and referrals

✔ A daily routine, so you know exactly where, and how to spend your time each and every day

✔ Become a true expert in YOUR niche and your neighborhood

✔ A profitable referral system put in place

✔ A personal brand that’s so good, they can’t ignore you

✔ Everything you need to know to design your high-converting website

✔ Developed a detailed social media strategy you’ll actually be excited about

✔ More confidence on camera (because you’ll know exactly what to day)

✔ Created and implemented your personalized Marketing Blueprint, a mix of social media, email and community-centric marketing to grow an audience of superfans who will refer and tag you over and over again

✔ A CEO mindset vs. independent contractor mindset, which is the true key to fast-tracking your success

Above all else, Master Your Marketing with Paige™  will give you the confidence to make the leap from “new-ish” agent, to bonafide BOSS of your business and your life.

BE THE FIRST TO KNOW WHEN THE COURSE IS OPEN

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