16: How to Write Website Copy That Connects and Converts with Erika Holmes
Does your website copy feel a little… bleh? Writing copy that converts can seem like a really daunting task, so today we’re breakin’ it down for you!
The copy on your website is SO important. If there’s one thing that I would continue to dig deeper on, it’s how to up-level my copywriting. I want to tell stories that engage my ideal client in the area that I serve and help tell the story of who I am in an authentic and real way.
What do the words say on your website?
What do the words say in your emails?
How engaging are your captions on social media?
It all comes down to writing copy that converts, and today’s guest, Erika Holmes, is a genius in this space.
Erika is a copywriter for personal brands and she specializes in website and email copy. She is the inspiration for a lot of the words that are on my own website and in both of the companies that I serve.
In Today’s Episode We Discuss:
How to bring your personality into your writing
Questions you can ask yourself to get started
How to lay out your homepage
What to put on your about page
Writing in terms that people understand
Weaving in your “Oscar moments” organically
When to include testimonials
This episode is packed with value. Erika basically gives you the outline for KILLER website copy. Human connection is more important than ever, and honestly, good copy can help you create it.
Have you heard about my new masterclass The Three Keys to Modern Real Estate Marketing? This master class is free to everybody who wants in! If you want to get your name on the waitlist in order to hear the four opportunities that you have to get in on this class, head to www.paigeschulte.com, hit enroll, and it will put you on the waitlist so that you don’t miss a beat.
Resources Mentioned:
Where We Can Connect:
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