22: Why You Need to Add PR into Your 2021 Business Plan
Are press releases and the concept of a PR department a part of your 2021 plan? Does that sound super overwhelming? It doesn’t have to be. Today, I want to teach you how you can flip that script by breaking down exactly how to easily use PR to gain traction in your local market.
With everything going on in today’s world you have to be authentically connecting with people to be at the top of your game. By that I mean, not just buying your market with advertising and billboards, but really showing up in your community on social media, video and in email inboxes. Now is the perfect time to start planning how you can start making more authentic connections in 2021.
In today’s episode, we’ll deep dive into why you need to introduce a PR plan into your business and how it will help you continue to leverage the power of media in your local market so that you can become known as the go to expert next year.
In Today’s Episode We Discuss:
Why adding PR to your business plan is a game changer
How you can gain traction with press releases
Ideas for how to reach out to media outlets
Gaining legitimacy in your marketplace
The value of being featured even in your smaller local media
Becoming a trusted resource for your local reporters
How to make the most of media relevant to your zone of happiness
Repurposing PR spreads on your social media platforms
You can buy attention but in the end, the most human company wins. Getting yourself out there and becoming more known is what’s going to directly affect your business the most. I can't wait to see the big things that you do in 2021.
See you guys next week!
XO,
Paige
Where We Can Connect:
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