10: Case Study: How Naomi Thorne Utilized Authentic Relationships in Facebook Groups to Build Trust with Her Community and Rise To The Top of the SF Bay Area
What if I told you that you could get all the business you need through social media alone?
Well, that’s exactly what today’s special guest, Naomi Thorne, does! Her social media game is so strong, that that’s what she uses to generate all her business.
Today I just wanted to sit down and have a real conversation with a dear friend who I know has so much value to share with you. We’re going to talk about Facebook groups, SEO, creating connections, and why right now is the perfect time to work on all of it!
Naomi is a fellow agent in the San Francisco Bay Area. Her geographic zone of happiness is Marin County, California. She and her wife, Katherine, work as a team to guide buyers and sellers through the emotional real estate journey with support and care.
I’m thrilled to get to talk with her about what's working in her marketing, find out what we can learn from each other, and hear about how she's really capitalized on social media and become a top agent in her area.
In Today’s Episode We Discuss:
Being purposeful in attracting a niche
Working with the LGBTQ+ community
Doing business through social media marketing
Adding value in Facebook groups
How to show up in people’s searches
Building your online presence when open houses aren’t an option
Why you should consider creating a Facebook group for your community
Connecting with people on a personal level
The importance of working with people in your zone of happiness
The value of being yourself
Social media can be a little daunting at times, but it really is an amazing tool for growing your business. Don’t worry about painting a picture of perfection. As we discussed in the episode, people actually prefer it when you show them your human side. They want to know that you’re imperfect just like everyone else, so don’t sweat it!
Thanks so much for being here. As always, I’m cheering you on from Washington, and I’ll catch you in your earbuds next week!
Resources Mentioned:
Follow @naomithorne on Instagram
Where We Can Connect:
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