11: How to Market Your Real Estate Brand on Pinterest with Kerrie Fitzgerald
If you could boost your SEO and get more leads without spending hours creating new content, would you? Today we are going to dive into the world of search engine optimization and how to use Pinterest to get the information that you've already created out into the world.
I am a huge believer in creating organic content to build a big digital footprint online, because that is your storefront. That is the door to your real estate business. And in the world we live in, when so many people start their search online, it's essential that they can find you. You might not think it, but Pinterest is an amazing tool for making that happen.
Today’s guest, Kerrie Fitzgerald, taught me that Pinterest is not your typical social media site, even though it feels like one. It’s a search engine. Kerrie is a marketing strategist and Pinterest expert living in Gig Harbor and has over ten years of corporate marketing experience. She started her own business and now runs her second business working with mostly female entrepreneurs and small business owners. She helps them create visibility by increasing their website traffic, revenue, and customers, all with strategic marketing plans for their businesses. She is a coffee and dog-lover, is spinning-obsessed, and is a mom to a five-year-old boy.
Kerrie is talking us through how to repurpose content that you already have, so that you don’t have to stress over creating more organic content. Music to my ears!
In Today’s Episode We Discuss:
What SEO is and why it’s important
How Pinterest can help get more eyes on your business
Why Pinterest is a great channel for introverts
What Pinterest boards you should be creating
Why you should have business accounts on social media
That it's not about the number of followers that you have, it’s about the quality of those followers
How to use video to boost your visibility on Pinterest
The value of analytics features
I hope you have learned something new from this episode. Kerrie has taught me SO much about the hidden potential of Pinterest when it comes to increasing your visibility.
Don’t forget to connect with her on Instagram, screenshot this episode, and let us know if you're going to dive into Pinterest for your real estate brand!
See you guys next week!
XO,
Paige
Resources Mentioned:
Follow @kerrie.a.fitzgerald on Instagram
Where We Can Connect:
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