12: How to Use Live Streaming Open Houses to Promote Your Personal Brand

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How are you adapting to stay afloat during COVID-19? If you’re not holding your open houses online, you’re leaving cards on the table. 

As real estate agents, we're always looking for different ways to raise our visibility and to show our clients that we are virtual and modern marketing experts. Live streaming open houses is a perfect way to do that, pandemic or no pandemic. 

Today I’m sharing all my best tips and tricks for going live on camera, from what tech you need to what to say. We’re covering absolutely all of it. So if you’ve been putting off going live because it’s super intimidating, I’ve got your back. After today you’ll have nothing to worry about. 

In Today’s Episode We Discuss: 

  • All my tips and tricks for going live 

  • Why I don’t think this will go away when open houses come back

  • The goal of your livestream

  • What tech you need for a livestream

  • Everything you need to bring with you to your virtual open house 

  • Ways to promote your virtual open house before it starts 

  • What to say when you’re on camera 

  • Why I want you to assume no one is watching 

  • How to prepare your mindset for going live

  • Getting the most out of your replay 

If you found this episode helpful, you can find a handy PDF in the resources mentioned section below that summarizes everything we’ve talked about and lists out everything you need to make your live stream open house a success. 

I know if you’ve never gone live before it can be a little scary, but it’s actually a blast! And no one cares if you make a mistake. People like to know that you’re human too, so have fun with it!

Resources Mentioned: 

How To Prepare for a Public Live Stream or Public Open House 

Where We Can Connect: 

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