19: The Riches are in the Niches: The Importance of Specialization in Your Business with Michele Bellisari
Are you trying to market to all the people and do all the things?
There’s something you need to know.
The riches are in the niches, my friend.
Niching down is going to save you money on marketing, and you’ll be doing more business because you’re known as a specialist. In other words, you’ll be spending less and making more. It’s a win-win.
Michele Bellisari is a full-time realtor in Boca Raton, Florida. She is the founder of #SoooBoca, her blog, where she shares all things to do, places to go to, and events to attend in Boca.
Michele’s real estate niche is in probate, so today, she’s sharing not only why niching down is so important but also what it takes to be in the probate niche.
In Today’s Episode, We Discuss:
The process of niching down
The areas that Michele focused on to win more listings
Learning how to list and sell probate properties
Marketing with intention
Knowing that you can still serve people outside of your niche
Being sensitive to what your sellers are going through
Why probate is not a niche for everyone
The best social media platforms for probate
Playing the long game
Finding your niche won’t happen overnight, but over time you will find more specialized clients will become known as an expert in your area. When I say the riches are in the niches, I really do believe it.
Resources Mentioned:
Follow @themichelebee on Instagram
Where We Can Connect:
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