3: Digging Deeper into Your Ideal Client and Kicking Others to the Curb
Are you ready to say thank you, next to soul-sucking clients and only work with people you genuinely like? Are you ready to stop driving everywhere and anywhere for showings and home inspections? Are you ready to know exactly what to post on social media?
Then you need to understand your ideal client avatar.
In today’s episode, we’re talking about how marketing to your specific ideal client avatar will save you time while making you more money. Trying to market to anyone and everyone is not serving you. It might seem like the more clients you’re open to, the more clients you’ll get, but that’s not exactly true. You need to be attracting the clients who are right for you! Think about it. You can’t be an expert in every market, right? So be the best in YOUR market.
We’re covering what an ideal client avatar is, how to find yours, and how to create content for them.
In Today’s Episode We Discuss:
How to find your ideal client
Why you shouldn’t try to serve everyone
How to create content that will be shined on by the SEO gods and social media algorithms
Questions to ask yourself when thinking about your ideal client avatar
How to clone your favorite client into all your clients
How to make money just by referring the clients that aren’t a perfect fit for you
Why you need to map out your ideal client avatar
How to create an Instagram post for your ideal client
This week you have homework: go write your ideal client avatar profile! Don’t hold back. Include every little detail you can think of. The more specific, the better!
And, if you need help getting started on your social media posts, head over to the show notes for this episode at paigeschulte.com where you can download my 30 Days of Social Media Posts. Don’t forget to tag me in Instagram stories with the screenshots so I can follow you and meet your ideal client avatar!
Resources Mentioned:
Where We Can Connect:
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