4: Real Estate Branding Essentials with Karima Neghmouche
If I asked you to describe your brand to me in one sentence, could you? If not, you’re probably getting hung up on all the wrong things. Karima is here to teach you how to get past that and build a consistent and personal brand that you (and your clients) love.
Today I am so excited to be joined by queen of branding, Karima Neghmouche of Karima Creative. Karima is a brand strategist, website developer, graphics guru, and all around positive-vibe giver-outer. She seriously knows everything there is to know about building a brand and has worked with many real estate agents like you and me.
She’s going to walk us through the essentials of real estate branding and how to create the most important thing within your brand: consistency.
In Today’s Episode We Discuss:
The definition of a brand
What makes real estate branding different
The elements of creating a brand that you should consider when you are building your company’s image
Why you shouldn’t spend too much time creating a logo
Creating consistency in your brand both online and offline
Avoiding shiny object syndrome
How to create familiarity
Why you should begin with the end in mind
How to become more memorable
The most important step in marketing a business
Why done is better than perfect
The value of recognizing that things will change and evolve
Your brand is so much more than just a logo. As Jeff Bezos says, “Your brand is what other people say about you when you're not in the room.” That might seem overwhelming, but if you actually do the things that Karima suggests in this episode, you’ll be well on your way to having your branding nailed down.
You got this, my friend.
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