39: How to Build Momentum In Your Real Estate Business with Mark Schaefer
Great marketing and great branding are about creating an emotional connection between what you do and your audience. Don’t you agree?
I am so excited to be talking to Mark Schaefer about this in today’s episode and how he has taught so many people (including myself) what it takes to market yourself well and build momentum.
He really shifted the way that I approached my market in early 2019, so I really value his perspective.
Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
In Today's Episode, We Discuss:
How marketing will be shifting going forward
Why you don’t need to be on every platform
Doing something consistently that brings you joy leads to success
What creates opportunity
Why it’s okay to feel insecure when you first start something
How momentum begins
The fastest way to get to another level if you’re stuck
How to maintain discipline when things go wrong
I really recommend diving into Mark’s books if you enjoyed the conversation we had about keeping up in a busy and fast-changing world from a digital marketing perspective as a real estate agent.
He offers such great advice and really helped me when I started in my market, so I can’t recommend his books more!
Resources Mentioned:
The acclaimed marketing blog, {grow}
The Marketing Companion Podcast
Mark Schaefer’s speaking highlight reel
Where We Can Connect:
Subscribe & Review on Apple Podcasts
Are you subscribed to the podcast? If you’re not, I want to encourage you to subscribe today so you don’t miss any future episodes! I have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click here to subscribe on Apple Podcasts.
Could I ask a big favor? If you are loving the show, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every one! Plus, you get to pay it forward because it will allow other realtors like you to find the podcast!
Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”. So easy and so appreciated!