38: How to Create Messaging That Attracts Your Dream Clients with StoryBrand Guide Josh Cantrell
Have you ever heard of StoryBrand?
StoryBrand is a 7-part framework that allows business owners to clarify their message, attract the right customers and grow their business.
Today’s guest, Josh Cantrell, is joining me to talk all about storytelling and how to leverage the power of storytelling in real estate through the StoryBrand framework.
Josh Cantrell is a StoryBrand Certified Guide and founder of the copywriting agency Signal Brandworks. Over the years, he has found that most business owners struggle to talk about what they do and why they’re different, so Josh has developed a process to help people craft the right story, transform their websites, and create awesome marketing content that sells.
In Today's Episode, We Discuss:
An overview of what StoryBrand is
How to identify what your core story should be
The core elements of a story
The seven parts of a story
How to get started with StoryBrand on your website
Examples of stand-out messaging for real estate agents
I am so glad Josh joined me in this episode to talk about StoryBrand because he offers such a different perspective on how to do real estate messaging and marketing well.
If you want to stand out and attract the right people, I really recommend that you look into this framework!
Resources Mentioned:
9 Ways to Get More Leads from Your Homepage
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Where We Can Connect:
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