37: Getting Real About Instagram Reels with Julee Patterson
Do you use Instagram Reels? Are you even using video at all for your real estate business on Instagram?
Today’s guest, Julee Patterson, is here to talk to us about getting in front of clients through video and more specifically, how to use Instagram Reels in real estate.
Julee Patterson is a veteran broker and real estate agent who helps fun-loving people upsize their home, without upending their life and their budget. Her boutique real estate brokerage in Northern California serves Placer, Sacramento, and El Dorado Counties.
She’s not like a regular Realtor, she’s a cool Realtor. A Digital Marketing expert with more than 20 years of industry experience, Julee combines the power of paid and organic social media with the impact of in-person events and networking to help get your home in front of as many buyers as possible. She’s also a Certified Negotiator, which means she understands how to get terms and contingencies that keep buyers and sellers from losing their money or buying a money pit.
Julee really simplifies and breaks down what you need to be doing with video over on Instagram and why it is so important that you use it!
In Today's Episode, We Discuss:
The importance of being authentic on video
Accepting that the first time you do a video it won’t be amazing
Why you need to learn to use what you have and go for it
The do’s and don’ts of taking inspiration from other people’s videos
How often you should really be creating reels
Why you should be using Instagram reels
Tips for using hashtags for your reels
Your videos do not need to be perfect, and they definitely don’t need to be complicated! Like Julee says, you just need to get out there and put your face to the camera to get it done!
I don’t want you to miss out on the opportunity to really express your personality to your clients and get them engaged, so start creating your reels ASAP!
Resources Mentioned:
Connect with Julee on Facebook
Where We Can Connect:
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