7: Social Media, Listings, and Branding: How to Stand Out From the Crowd with Dom Wilkerson

MYM Website Banner (2).png


Have you ever wondered how you can stand out on social media amongst the enormous real estate crowd?


Dom Wilkerson is a real estate photographer in the Tacoma/Gig Harbor area. Dom is a course student of mine and a cheerleader of all real estate agents. I wanted to bring him on to talk about how he’s used the power of social media to attract his ideal clients and how he helps agents use their listings to build their brand momentum. 


85% of Dom’s main clients come from Instagram, and he’s here today to tell us how he accomplished that, and how he built a six-figure business in real estate photography. 


In Today’s Episode We Discuss: 


  • The value of recognizing your ideal client 

  • The value of networking 

  • How to maximize your time 

  • How to utilize instagram to build relationships 

  • Why you should spend more time in Instagram stories than DMs

  • The importance of knowing your audience 

  • Why consistency is everything 

  • Why you have to be willing to spend money on your business

  • The importance of having high-quality media 

  • Why you should consider taking a course on the emotional side of sales 


As you know, I am a huge fan of social media and especially Instagram. I’m always grateful for the opportunity to learn something new, so I hope this episode has provided that for you. 


It's crazy busy in our Pacific Northwest market right now, and from what I hear from the members in our communities it's probably the same in your neck of the woods. If you ever need a safe place to vent or get ideas for marketing, join our free community in the Women in Real Estate: Master Your Marketing Facebook Group.



Resources Mentioned: 


Follow @dom_does_media on Instagram

Episode 3: Digging Deeper into Your Ideal Client and Kicking Others to the Curb


Where We Can Connect: 


Subscribe to the Podcast

Follow Me on Instagram

Follow Me on Facebook

Follow Me on LinkedIn

Follow Me on Pinterest


Subscribe & Review on Apple Podcasts


Are you subscribed to the podcast? If you’re not, I want to encourage you to subscribe today so you don’t miss any future episodes! I have so many amazing guests and topics lined up, I would hate for you to miss a single one!  Click here to subscribe on Apple Podcasts. 

Could I ask a big favor? If you are loving the show, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every one!  Plus, you get to pay it forward because it will allow other realtors like you to find the podcast! 

Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”.  So easy and so appreciated!